As ridiculous as it seems now, it’s important to point out that, in its heyday, cold calling was pretty damn effective. Here are a few things I learned from my cold calling days that are still useful to me now:1. Cold calling brokers had to cold call so much for the simple reason that the way they were handling accounts required them to replenish their client base almost every month. Nobody was cold calling Boston or NYC or Chicago. Everyone was cold calling suburban and rural Georgia, Wisconsin, West Virginia, Tennessee, Alabama, Oregon, etc.