Here are three digital marketing strategies to help you strengthen and grow your customer base. Marketing strategy 3: Make your business easy to findWhen consumers need something in 2020 they will most likely turn to a search engine such as Google. SEO helps your business rank higher in search engine results and, thus, will drive more traffic to your website. You can start by researching and implementing relevant keywords and phrases that customers might look for on your website. Creating a blog on your website and updating it regularly will increase your website’s relevance to the search engine over time.