Why It Pays to Be a Patient Shopper

Posted in Latest Jobs
Why It Pays to Be a Patient Shopper

Maximizers believe that there's an ideal version of whatever they're looking for, and make it their mission to find it. But maximizers will sometimes agonize about their purchase even after they've made it, because they're afraid there is a better version out there. While I've long felt a little smug about the fact that science has proven my way is better, I recently realized that there are some problems with making good enough decisions that maximizers don't. My \"good enough\" chair was only usable for six weeks, and now I have to buy a new one. I made that mistake because my satisficing tendencies prioritized getting things done quickly, rather than getting them done right.

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