While it may feel like cold calling results in more hang-ups than connections, it is an effective and vital strategy to grow your real estate investing business. As part of an overall marketing strategy, cold calling works in combination with your other marketing channels to drive leads and build a path to real estate investing success. How Cold Calling Adds Value to Your Real Estate Investing BusinessBelieve it or not, cold calls work! Make Cold Calls Work for Your BusinessThankfully, today’s technology maximizes your cold calling efforts. Technology options make cold calling more efficient while maintaining affordability and accessibility regardless of the size of your real estate investing business.