Built investing careers and raised billions of dollars based on the ideas expressed in their writing – books, columns, memos, annual letters – their words. Imagine never having to explain your investing philosophy from scratch because the investing philosophy itself was the thing that made the conversation happen in the first place? The content is becoming central to their strategy – research, writing, influence, relationships, trust, expertise – it’s a wheel. Can the reader tell that you would be writing and expressing these thoughts regardless of whether there were an audience or not? He’s doing what many of the great investors have done – building a fan base around his research and insights, then investing alongside of those fans in real life.