Black Friday sales have already started. The Black Friday sale day has evolved into a week of bargains and hot deals coinciding with Cyber Monday for all things tech, home and lifestyle, and travel has not been neglected. EXPLORE AUSTRALIA ON THE CHEAPStayWell Holdings is rolling out a series of deals for Black Friday to encourage guests to explore their own backyard. Black Friday first began in the US on the Friday following Thanksgiving, which is usually observed on the fourth Thursday of November. In Australia, Black Friday now competes with Boxing Day as our biggest shopping extravaganza and last year, National Australia Bank expected shoppers would spend $2.9 billion on the sales.