PriceThe first and most obvious thing to look at with a stock is the price. A positive trendline bodes well for the stock price, but if revenue is flat or declining, it's important to find out why before investing. EPS can be a driver of stock prices, as investors generally don't want to overpay for a stock. Often, these reports come with \"buy\" or \"sell\" ratings, based on the analysts' judgment of a company's share price and finances. Likewise, share prices can lag during slow economic times or times of economic uncertainty.