After almost 20 years in the industry and my biggest year ever (Over 20 million is sold real estate!) Take people out to coffee, ask about their family, remind them that you are there for any of their real estate needs. They cater specifically to real estate agents and they are affordable. When someone is searching for a local real estate agent, Google will pull up three local agents or brokers and feature them at the top of Google. This is a free organic search and you don't even need a website to show up there.